By switching from 0870 numbers to 03 numbers the BBC is signalling its intent.
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The British broadcaster is now favouring the 0370 numbers not the 0870 numbers used in the past. This means that people can now contact these new numbers for the same cost as a standard landline (starting 01 or 02) even from a mobile phone. 03 numbers are also included in the free minutes allocations offered by mobile and landline providers, meaning that listeners and viewers can even contact their favourite show for free.
By using a area domain name such as .UK for your website when you live in the UK you will benefit your website in Google, Yahoo, MSN etc.. The reason for this is you are ensuring it is more specific to the area you actually are and so producing more linked references that are specific to your website and letting the search engines know that your website is more appropriate to UK specific searches. If for example you where a search engine optimisation (SEO) company in Salisbury you would be searching for SEO Salisbury UK
It seems obvious that if you aren?t regionally specific you are just throwing out a blanket site that covers the entire world without focusing on a specific clientele, and as anybody that has worked in marketing knows you need to know who your client base is is and go after them. All other efforts are wasteful just look at how the UK?s Olympic cycling team refined their equipment and technique?s down to the smallest nut to get the best results.
Websites themselves need to be precise and well written, relevance being what its all about, because lets be honest if your searching for candy floss and you get a site on horses you aren?t going to be to pleased about it.
This is probably one of the initial choices you make when you decide to have your own site, and making the right choice may change how well your website does in the search engines. Most businesses are area specific so narrow in on your specific area and if necessary in the future broaden your horizons but only when you know you have a market.
If you have a site it has to work for you and by getting the little things right from the very start you can make sure that you are way in front of your competition in the search engines.